We’re Inside Minds

Appeal to the Customer’s Whole Mind

Clevenger Associates is a research and insights consultancy. Our WholeMind™ research is founded on behavioral economics. We break open the power of behavioral economics for business.

In 1999, Clevenger Associates pioneered the WholeMind Imprint™ system used to identify behavioral economics biases for businesses. This system is a concrete, repeatable process that breaks open the power of behavioral economics for strategy and marketing tactics.

There’s a better way. WholeMind™ Research. WholeMind™ Insights.

Sample Clients

Roche Diagnostics
Kellogg
PepsiCo
YMCA
Colgate-Palmolive
Weyerhaeuser
John Ryan
Coors
Minute Maid
Herff Jones
Dial
Clorox
Guaranty Bank

Sample Specialties

Millennials
Teens
Moms
Parents
Physicians
Nurses
Dentists
Educators

Sample Applications

Innovation
Branding
Positioning
Shopper
Occasions
Need States
Habit
Impulse
Brand Relaunch
Pricing

About Mark Clevenger

Mark Clevenger, CEO of Clevenger Associates, has specialized in human behavior and marketing strategy for more than 30 years. Prior to founding Clevenger Associates, Inc., Mark held marketing and executive management positions at Temple-Inland, Westvaco, Image Matrix and TRC Corporation.

As Director of Marketing and Communications at Temple-Inland, Mark developed Score Zone, a new method to trigger purchases for shoppers. Score Zone increased sales for major brands: Clorox, Minute Maid, Coors, Hillshire Farms, Dial, Proctor & Gamble and Rollerblade.

In 1999 Mark led groundbreaking research about the psychology of the Internet. The research project was co-sponsored by Proctor & Gamble, Chrysler, Kellogg, Temple-Inland and The Royal Bank of Canada. Findings from that research predicted and provided guidelines for the explosion of successful e-commerce that is now taken for granted.

Clevenger Associates developed the Map-of-Mind™ and Map-of-Choice™ methodologies specifically to discover customer unconscious drivers. These are breakthrough methods for predictable insights into customer behavior. For example, Kellogg’s has an advantage over competitors because they have used these methodologies to discover deeper, more powerful drivers for cereals and snacks. Through the use of Map-of-Mind™ and Map-of-Choice™, they know what truly drives moms, children and teens to buy.

Likewise, Colgate-Palmolive applies advantages for personal care, oral care and dentistry that their competitors have missed.

PesiCo, Roche, Weyerhaeuser, YMCA… are ahead of their competitors. Thanks to Mr. Clevenger’s special skills, they understand the whole mind of their customers.

With expertise in behavioral economics, neuro-linguistics and anthropology, Mark is able to provide unique tools to help clients understand the deeper drivers of customer preferences and choices.

Mr. Clevenger holds a B.S. in Business Management and Communications, a Master’s in Neuro-Linguistics[1] and a Professional Researcher Certification.

[1] Neuro-linguistics is a cognitive psychology discipline utilizing cognitive linguistics, episodic memory and sensory attention to analyze both conscious and unconscious drivers of behavior.